School marketing that works
Every school has a marketing grade. What's yours?
Enter your school's website to receive a free Marketing Report Card™: an overall grade, five category scores, and five recommended improvements you can make.
Marketing Report Card™- Website & First Impressions?
- SEO & Local Visibility?
- Messaging & Brand Voice?
- Social Media Connections?
- Enrollment Experience?
+ five recommended quick improvements
Example layoutHow it works
Start with your grade.
No long questionnaire. No consultation required. Just your school's website to start.
- Enter your website.
Tell us your school's website to get started.
- We grade five areas.
We review the publicly available information on your website.
- Know where to look next.
Get your overall grade, five category scores, and five recommended improvements.
Website & First Impressions
How clearly your website introduces your school and guides prospective families.
SEO & Local Visibility
The search signals on your website that help search engines understand your school and help families find you.
Messaging & Brand Voice
How clearly you communicate your value and what makes your school different.
Social Media Connections
How easily families can find and connect with your social channels from your website.
Enrollment Experience
How clearly your website gives families a next step: inquire, tour, or apply.
The free report card looks at your public website only. It is not a full audit of rankings, social activity, advertising, or your admissions systems.
When you want help
You don't have to hire us. When you want help, we're here.
Every engagement follows the Schoolhouse Blueprint™, our five-part framework for doing marketing in the right order.
- 01The Report CardKnow where you stand.
- 02The Front DoorMake the right first impression.
- 03The Front OfficeNever let a family fall through the cracks.
- 04The BellGet your community's attention.
- 05The ClassroomNever stop learning and improving.
Why School Success
Schools are what we do.
I'm Mitchell Slater, founder of School Success. I started my first marketing company at 17. As we began working with schools, I found a clearer purpose: build a team that understands school leaders, believes in their work, and helps them reach families.
A Head of School needs time to lead, not a Saturday spent rewriting website copy. An admissions director needs a reliable way to follow up with interested families. That's why we built School Success: not to sell the latest marketing trick, but to give schools a system that supports their mission.
Mitchell Slater
Founder, School Success
Who we work with
Your first step is free
Every school has a marketing grade. What's yours?
You don't have to choose a package, know what's wrong, or commit to anything. Just start with your grade.
Prefer to talk first? Book a quick call with Sawyer or read the report card FAQ.